Communicating with Purpose


Communication is a critical part of organizational life. In this chapter, we provide an overview of communication within organizations and describe the four basic steps of the communication process from both a conventional and a sustainable perspective.



Jos de Wit is one of about 10,000 employees who work for Eastman Chemical Company, a company with about $5 billion in annual sales that produces a wide range of materials, chemicals, and fibers while seeking to deliver innovative technology-based solutions and maintaining its commitment to sustainability and safety.

When I framed the decision in terms of having a responsibility to educate and improve the world, everyone was persuaded.

One day, de Wit heard from Hydration Technology Innovations (HTI), a small organization that uses raw materials from Eastman to produce what it calls a HydroPack. A HydroPack is a paper-thin 4 × 6 inch dry pouch that has powdered nutrients and electrolytes sealed within it. When you place the HydroPack in water, even dirty water such as you might find in a mud puddle, the water soaks through the walls of the bag by a process of forward osmosis that serves to filter ...

Get Organizational Behavior now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.