CHAPTER 11

Organization Development

Opening Case: Strategic Rethinking at TCS

Tata Consultancy Services (TCS) was founded in 1968 by Ratan Tata. Headquartered in Mumbai, it was initially created to give technical support to the Tata group of companies. But soon TCS started to serve clients outside the Tata group, and by the 70’s it started outsourcing its services. During late 1990s, the infamous virus Y2K was a problem for both computer-based and non-digital documentation and data storage all over the world. TCS developed software tools to enable automated conversion process so that third-party developers and clients use it. With this, TCS earned a lot of revenues for Tata group, the parent company. But, as it was recounted by Ramodorai in ...

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