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Organizational Change: Creating Change Through Strategic Communication by Laurie K. Lewis

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Contents in Detail

Introduction

State of the Art

Weaknesses in Current Approaches to Change Implementation

A Stakeholder Theory Perspective

Highlight Box 1: Hershey Builds a Community

A Communication Perspective

Cases of Organizational Change

Ingredients Incorporated

Spellings Commission on Higher Education

Homeless Net

Conclusion

1 Defining Organizational Change

What Is Organizational Change?

Highlight Box 1.1: The Malcolm Baldrige Award

Highlight Box 1.2: ISO Standards

Case Box 1.1: Ingredients Inc. Experiences Overlapping Changes

Types of Organizational Change

Complexity of Change Within Organizations

Case Box 1.2: Spellings Commission Political Positions Play a Role

Conclusion

2 Processes of Communication During Change

Case Box 2.1: Spellings Commission – Responses to Change Announcement

Communication Processes

Information Dissemination

Case Box 2.2: Ingredients Inc. – Information Dissemination Campaigns

Case Box 2.3: Spellings Commission – Stakeholders' Informational Campaign

Soliciting Input

Case Box 2.4: Spellings Stakeholders Solicit Input From One Another

Socialization

Case Box 2.5: Homeless Net Resists Altering Role Schema

Conclusion

3 A Stakeholder Communication Model of Change

Stakeholder Theory

Highlight Box 3.1: HUD as a Definitive Stakeholder for Agencies Serving Homeless Populations

Case Box 3.1: Homeless Net Implementation of Listserv Increases Awareness of Stakeholders

Complicating Stakeholder Relationships

Multiple Stakeholder Identities

Highlight Box 3.2: IT ...

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