Contents in Detail
Weaknesses in Current Approaches to Change Implementation
A Stakeholder Theory Perspective
Highlight Box 1: Hershey Builds a Community
Cases of Organizational Change
Spellings Commission on Higher Education
1 Defining Organizational Change
What Is Organizational Change?
Highlight Box 1.1: The Malcolm Baldrige Award
Highlight Box 1.2: ISO Standards
Case Box 1.1: Ingredients Inc. Experiences Overlapping Changes
Types of Organizational Change
Complexity of Change Within Organizations
Case Box 1.2: Spellings Commission Political Positions Play a Role
2 Processes of Communication During Change
Case Box 2.1: Spellings Commission – Responses to Change Announcement
Case Box 2.2: Ingredients Inc. – Information Dissemination Campaigns
Case Box 2.3: Spellings Commission – Stakeholders' Informational Campaign
Case Box 2.4: Spellings Stakeholders Solicit Input From One Another
Case Box 2.5: Homeless Net Resists Altering Role Schema
3 A Stakeholder Communication Model of Change
Highlight Box 3.1: HUD as a Definitive Stakeholder for Agencies Serving Homeless Populations
Case Box 3.1: Homeless Net Implementation of Listserv Increases Awareness of Stakeholders
Complicating Stakeholder Relationships
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