Organizational Creative Capabilities

Author Biographies

Florence Jeannot is a marketing professor at INSEEC/CERAG Grande École, France. She is a graduate of ESCP and has a doctorate in management science. Her research focuses on the contribution of marketing during the development, pre-test and launch phases of new products, three key stages of the innovation process. It is based on a hypothetical-deductive approach and mainly uses experimental methods and causal modeling via structural equations. These works refer to theories from research in cognitive and social psychology, which have been published in peer-reviewed journals such as Journal of Business Research, Journal of Marketing Management, Recherche et applications en marketing, Revue française de gestion, Systèmes d’information et management, etc.

Séverine Le Loarne-Lemaire is a professor at Grenoble École de Management, France, where she teaches strategic management and the place of innovation in the formation of corporate strategy to a wide range of audiences (in France, and also in Asia and North America, in initial and continuing education programs). Her research focuses on gender identity and social identity of the creative person: their posture and ability to put forward their creative ideas and to exploit them in an intrapreneurial or entrepreneurial process. Her work has been published in multiple research journals (Journal of Business Research, Technological Forecasting and Social Change, Journal of Knowledge Management, Entrepreneurship and Small ...