Chapter 1. THE CONCEPT OF ORGANIZATIONAL CULTURE: WHY BOTHER?
Culture is an abstraction, yet the forces that are created in social and organizational situations deriving from culture are powerful. If we don't understand the operation of these forces, we become victim to them. Cultural forces are powerful because they operate outside of our awareness. We need to understand them not only because of their power but also because they help to explain many of our puzzling and frustrating experiences in social and organizational life. Most importantly, understanding cultural forces enables us to understand ourselves better.
What Needs to Be Explained?
Most of us in our roles as students, employees, managers, researchers, or consultants work in and have ...
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