In Chapter Thirteen, we saw how founders of organizations start the culture formation process by imposing their own assumptions on a new group. In this chapter, we will explore the many mechanisms that leaders have available to them to reinforce the adoption of their own beliefs, values, and assumptions as the group gradually evolves into an organization. As the organization succeeds in accomplishing its primary task, the leader's assumptions become shared and part of the culture of the organization. New members now experience these cultural assumptions as a given, no longer as something to be discussed—"this is the way we do things around here." From the point of view of the leader, whether in ...

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