The organizational examples that follow illustrate different aspects of managed culture change beginning with a case that did not require an assessment of the kind described in the previous chapter but highlights how behavior change can launch culture change. Later examples show how variations of the ten-step process fit into different kinds of organization change programs. The case of Ciba-Geigy, which closes the chapter, illustrates all the stages of change described in Chapter Seventeen and also raises the question of just what we mean when we say culture has changed.

Illustration 1. Beta Service Company—Rapid Change Through Behavior Modification

This case illustrates that behavior can ...

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