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Organizational Culture and Leadership, Fourth Edition
book

Organizational Culture and Leadership, Fourth Edition

by Edgar H. Schein
August 2010
Beginner
464 pages
11h 43m
English
Jossey-Bass
Content preview from Organizational Culture and Leadership, Fourth Edition

Chapter 19. ILLUSTRATIONS OF ORGANIZATIONAL CULTURE CHANGES

The organizational examples that follow illustrate different aspects of managed culture change beginning with a case that did not require an assessment of the kind described in the previous chapter but highlights how behavior change can launch culture change. Later examples show how variations of the ten-step process fit into different kinds of organization change programs. The case of Ciba-Geigy, which closes the chapter, illustrates all the stages of change described in Chapter Seventeen and also raises the question of just what we mean when we say culture has changed.

Illustration 1. Beta Service Company—Rapid Change Through Behavior Modification

This case illustrates that behavior can ...

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Publisher Resources

ISBN: 9780470190609