1  Introduction

In an increasingly fast-paced economy, many business organizations idolize innovativeness and the ability to foresee changes in the marketplace as key qualities in the competitive struggle for garnering profit. In this regard, the category of time is widely envisioned as a scarce and highly valuable resource which is integral to business. Time is measured, planned, wasted, saved, and accounted for (Hassard, 1996), which Benjamin Franklin’s (1748) well-known dictum “Remember that time is money” (as cited in Weinrich, 2008, p. 92) demonstrates.

When it comes to time modes, however, the past, the present, and the future are not on equal footing. Going hand in hand with “processes of acceleration” (Rosa, 2013, p. 17)1 that can be ...

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