At the beginning of this book I promised to explore empirically the phenomenon of organizational remembrance in a business context from a holistic cultural perspective. The goal was to unearth the relationships between organizational memory/remembrance, organizational identity, and organizational image in a corporate setting. The larger goal in the operation was twofold: On the one hand, this study aimed to provide insight into why and how a future-driven company officially remembers its past. On the other hand, it aimed to scrutinize what effect organizational remembrance has on the workforce and how employees process representations of the corporate past for their own purposes. In this way, I hoped to account both for organizational ...
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