3 Empirical Research Design
Based on the lack of empirical evidence regarding the phenomenon of organizational remembrance, an approach was deemed necessary which could grasp it in an explorative fashion. The research style of organizational ethnography was chosen because it allows for the scrutinizing of organizational life over an extended period from within the boundaries of a company (e.g., Augustynek, 2010; Brewer, 2006; Linde, 2009; Schwartzman, 1993; Spülbeck, 2010). The lack of “preoccupation with methodology” (Rowlinson et al., 2010, p. 77) observable in organizational memory studies necessitated that a comprehensive research plan be created from scratch.25 It translated theoretical concepts into detectable phenomena of everyday organizational ...
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