CHAPTER 2

Organizational Purpose

Where Strategy Comes From

The strategic management model that the average modern organization works to is not a new construct but instead finds its birthplace in the industrial revolution, which introduced the concept of man’s endeavors being managed, measured, and mechanized and the workers being treated as if they were cogs in the machine of industry. This mechanistic foundation has impacted the development of organizations and management thinking, especially in the field of strategy. The suggested starting point for organization design is the setting of organization strategy. Strategic thinkers suggest many ways in which strategy may be formulated from a group of leaders sitting around designing where an organization ...

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