Response to External Changes
One of the attributes CEOs think is most important is creativity because if things are really complex, you can’t pop out of business school with a predefined approach for dealing with a predefined problem. You’ve got to have creativity to be able to think
—Tony Bingham
The global market place coupled with the fast pace of technological change means that innovation and creativity are key attributes of both individuals and organizations wishing to navigate the choppy waters of modern economy. An organization must develop the capability to continually and swiftly move the way it operates, to shift toward the favorable wind like a ship changing its sail. This involves developing the creative ...
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