CHAPTER 5
Executive Imperatives: The Role of Project Sponsorship in Organizational Success
Are you responsible for sponsoring projects? What guidelines and philosophies influence your thoughts, actions, and conversations? How do you inspire and lead motivated people to discover and implement effective project practices? How do sponsors in your organization ensure that all projects deliver outcomes that support corporate strategies? What corporate plans or project sponsorship initiatives are in place in your organization to optimize business outcomes?
These are key issues for corporate leaders and senior project management professionals who sponsor or work on complex projects, so in this chapter, we explore the essential components ...
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