Organizational Survival: Profitable Strategies for a Sustainable Future

Chapter 2DWINDLING SUPPLIES AND GROWING DEMAND

When the well’s dry, we know the worth of water.

—BENJAMIN FRANKLIN

NATHALIE—One of my passions is scuba diving. I have been diving all over the world for more than 15 years. Seventy percent of the planet is covered by water, and it is awe-inspiring to float around and admire an ecosystem where we humans cannot survive without technology.

In 2012, I spent eight days on the Nautilus Swell, a beautiful wooden dive boat converted from a 1912 tugboat. It was an amazing trip, exploring Alaska above water as well as below. Alaska definitely feels like the last frontier. The scenery is stunning and spectacular, with astounding wildlife. The country is rugged—some towns are reachable only by air or water—and ...