Chapter 8DOES CORPORATE SUSTAINABILITY CREATE MEASURABLE VALUE?
Business is all about solving people’s problems—at a profit.
—PAUL MARSDEN
Rebecca True has over 15 years of consultative and financial services industry experience. She founded True Capital Advisors, LLC in May 2009 following eight years as a senior financial advisor with Bank of America Merrill Lynch. Rebecca is a certified financial manager (CFM) with a degree in economics from University of South Florida.
REBECCA—Prior to beginning research for this project, I hadn’t really considered whether companies that invested in sustainability were more profitable than those going about “business as usual.” My initial impression was that sustainability initiatives cost a lot of time and ...
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