Chapter 11CREATING THE ROAD MAP TO A SUSTAINABLE FUTURE

I see no other long term choice for industry to survive . . . Each of us has a role in this transformation. We must all learn to make peace with the earth, not to make war on it, or we will lose.

—RAY ANDERSON, INTERFACE, INC.

Every year, we spend more and more money recovering from disasters, both natural and man-made. The year 2011 was the most expensive on record in terms of global insurance losses, in part because of devastating earthquakes in Japan and New Zealand and flooding in Thailand.1 Even when these events do not touch us personally, they send ripples through our personal and business lives. For example, the 2011 Tohoku earthquake and tsunami caused catastrophic loss of life ...

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