Chapter 12ADDING VALUE AND PROFITABILITY
Growth at any cost is not viable . . . We want to be a sustainable business in every sense of the word. We do not believe there is a conflict between sustainability and profitable growth.
—PAUL POLMAN, UNILEVER CEO1
Paul Polman’s words are becoming almost a mantra in business. You would expect this sentiment from the CEO of one of the largest consumer goods companies in the world, especially since that company has been trying to become a leader in sustainability. Skeptics might question Unilever’s motives, but the skepticism is undeserved. Unilever’s actions speak volumes, and the drive toward sustainability is prominent in its annual report and even in its company purpose statement: “Making sustainable ...
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