Organizing for New Technologies

Getting an innovative technology to market can be a challenge for an established company when the technology runs counter to the company’s current business model. But the right organizational design can help.

Rahul Kapoor and Thomas Klueter


The emergence of new technologies, while holding great promise for society, often threatens the viability of established companies. There are plenty of well-known examples of this, such as the Eastman Kodak Co. and Polaroid Corp. and the advent of digital photography. In many of these cases, the core challenge for established companies stems not from a lack of recognition of or investments in emerging technologies. Instead, it stems from the challenge of commercializing ...

Get Organizing for New Technologies now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.