Origination: The Geographies of Brands and Branding

Origination: The Geographies of Brands and Branding

by
Released May 2015
Publisher(s): Wiley-Blackwell
ISBN: 9781118556405

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Book description

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding

  • Challenges current interpretations of brands as vehicles of homogenization in globalization

  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding

  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands

  • Forges strong new connections between political and cultural economy approaches within geography

  • Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

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    Table of contents

    1. Cover
    2. Title page
    3. Series Editors’ Preface
    4. Acknowledgements
    5. Permissions
    6. List of Tables
    7. List of Figures
    8. Chapter One: Introduction
      1. Introduction: Where are goods and services commodities from and why does it matter?
      2. The origins of brands and branding
      3. The rise of brands and branding
      4. The missing geographies of brands and branding
      5. The aims and organization of the book
    9. Chapter Two: The Geographies of Brands and Branding
      1. Introduction
      2. Defining the brand and branding
      3. The geographical in brands and branding
      4. Geographical associations in brands and branding
      5. Brands and branding in spatial circuits of meaning and value
      6. Summary and conclusions
    10. Chapter Three: Origination
      1. Introduction
      2. Geographical origin(s) and provenance
      3. Beyond ‘Country of Origin’
      4. The socio-spatial histories of brands and branding
      5. Origination
      6. Origination in clothing and tele-mediated services
      7. Researching origination in the geographies of brands and branding
      8. Summary and conclusions
    11. Chapter Four: ‘Local’ Origination … Newcastle Brown Ale
      1. Introduction
      2. Producing the ‘local’ in Newcastle Brown Ale
      3. Circulating the ‘local’ in Newcastle Brown Ale
      4. Consuming the ‘local’ in Newcastle Brown Ale
      5. Regulating the ‘local’ in Newcastle Brown Ale
      6. Summary and conclusions
    12. Chapter Five: ‘National’ Origination … Burberry
      1. Introduction
      2. Producing Britishness in Burberry
      3. Circulating Britishness in Burberry
      4. Consuming Britishness in Burberry
      5. Regulating Britishness in Burberry
      6. Summary and Conclusions
    13. Chapter Six: ‘Global’ Origination … Apple
      1. Introduction
      2. Producing the ‘global’ in Apple
      3. Circulating the ‘global’ in Apple
      4. Consuming the ‘global’ in Apple
      5. Regulating the ‘global’ in Apple
      6. Summary and conclusions
    14. Chapter Seven: Territorial Development
      1. Introduction
      2. Origination in territorial development
      3. The potential of origination in territorial development
      4. The limitations of origination in territorial development
      5. Summary and conclusions
    15. Chapter Eight: Conclusions
      1. Introduction
      2. Origination in the political and cultural economy of the geographies of brands and branding
      3. The politics of origination
      4. Origination and geographically uneven development
    16. References
    17. Index
    18. End User License Agreement

    Product information

    • Title: Origination: The Geographies of Brands and Branding
    • Author(s):
    • Release date: May 2015
    • Publisher(s): Wiley-Blackwell
    • ISBN: 9781118556405