Index
- actors, brands/branding
- adding value
- brands/branding
- global value chains
- intangible assets
- advertising, defining
- advertising agencies, revenue
- aims and organization, this book’s
- Apple
- brand association
- counterfeit products
- differentiation
- employment
- financials
- geographical associations
- homogeneity
- market share
- regulation
- retail outlets
- sales
- supply chain
- appropriation, brands/branding
- assets, brands/branding as
- Boeing
- global value chain
- ‘manu-services’
- books, brands/branding
- brand association
- brand attributes
- brand box
- brand building
- brand equity
- brand extension
- brand fragility
- brand hierarchy
- brand pyramid
- brands/branding
- actors
- adding value
- appropriation
- as assets
- books
- brand box
- brand equity
- brand extension
- characteristics
- commodity biographies
- commodity branding
- communication influence
- consultancy groups
- defining
- developing/managing
- differentiation
- distinguishing
- etymological roots
- geographical associations
- geographical connections/connotations
- homogeneity
- intangible assets
- lifestyle characterization
- loyalty
- managing/developing
- (neo-)Marxian approach
- meaning and value
- origins
- regulation
- rise
- scope
- socio-spatial histories
- spatial circuits
- spatial nature
- spheres
- strategies
- USA map
- value
- value adding
- value and meaning
- Veblen goods
- brandspace, geographical associations
- brewing groups, international
- Burberry
- brand appropriation
- brand association
- brand hierarchy
- brand pyramid
- core values
- counterfeit products
- democratization of luxury
- design process
- economic ...
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