5.

Be Born Global

Target the World from Day One

If you ask around in Silicon Valley, you’ll find many people who can give you a step-by-step guide to starting a company. If you’re not already located there, the most obvious (and often unspoken) first step is to move to Silicon Valley. It offers access to a unique culture and gives you proximity to talent, customers, and acquirers.

Once you’re there, it is disturbingly simple to follow precedent and best practices when making a range of seemingly complex business decisions. Where should the company be based? Silicon Valley. Where and how should it be incorporated? As a Delaware C corporation.

How should the technical team be built? Locally from the ready talent pool. The best computer scientists ...

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