6.

Establish a Distributed Team

Tap Talent from across the Globe

Entrepreneurs in emerging ecosystems face a tough decision: Should they go where the customers are but where finding the right staff will be more challenging? Or should they optimize for places where team building is easier but that are farther away from the customer base?

Zola faced this exact conundrum. As founders Xavier Helgesen, Erica Mackey, and Joshua Pierce were considering launching their platform, they realized there was no “natural” place to start the business. On the one hand, it made sense to stay put in London, which has easy connections across Africa. On the other hand, the technology talent pool in London was much smaller in comparison to the wealth of Silicon Valley ...

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