In This Chapter
One-stop shopping for your contacts
Integrating with other software
Growing your business
Outlook 2007 with Business Contact Manager combines the best of both worlds: the power of contact management with the ease of Outlook. BCM allows your business to share and manage customers, sales, and project information all in one place. BCM gives you a better handle on sales opportunities and allows you to respond to customer needs more efficiently. You can manage leads, prospects, and customers; track and forecast sales opportunities; assign and follow up on project tasks; and deploy more successful marketing campaigns. And if you're already familiar with Outlook, you don't have to face a huge learning curve. All of this, of course, translates into more time doing what you love — and more money in your pockets.
In this chapter, we list a few of our favorite things about BCM.
Using BCM, you can have all your contact information at your fingertips in one central place. You can store dozens of phone numbers (business, car, home, fax) and multiple addresses (business and home) for each contact (Chapter 4). You can view and send e-mail (Chapter 14). You can track phone calls, appointments, and tasks (Chapter 9). You can see the accounting history of your customers (Chapter 13), as well as a pipeline of your prospects (Chapter 18). You can use Outlook to keep track of your ...