As you’d expect from a book that advocates thinking from the outside-in, this book is dedicated to the clients and business partners who seek and deserve to get high-quality software products that help solve real business problems and enable their businesses to grow. Because one of the stakeholder groups we describe in this book is the set of insiders, we are similarly comfortable dedicating this work to the IBMers we’ve had the good fortune to work with over many years, who deliver top-notch software on a regular basis and who work every day to deliver innovation that matters using outside-in thinking.

The most important dedication, of course, is to our families, who have put up with our work habits and the added hours of writing, with tireless ...

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