Imagine that your next development project successfully delivers precisely what your clients need, and was built by a productive, high-morale team. Your product achieves broad early adoption and positive references and reviews.

Sounds attractive, doesn’t it?

This is the promise of outside-in software development. Using the concepts of outside-in development and practical guidance in this book, you can make this scenario your reality.

Who this book is for

This book is for people who want to improve the products they work on.

The way we see it, this makes you a leader.

Maybe that’s what your title says today, or maybe it is something you aspire to. Maybe your colleagues already think of you that way. Or maybe you don’t really care about ...

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