Chapter 6. Compete by Doing Everything Yourself: S.A. Robotics—Reaching Into Every Detail

DAN JOHNSON AND MIKE CAPPELLO ARE ENGINEERS. THEY MET BACK IN THE EARLY 1980S, WHEN THEY BOTH WORKED IN NUCLEAR ENERGY FOR THE PUBLIC SERVICE COMPANY OF COLORADO AT THE FORT ST. VRAIN NUCLEAR POWER PLANT. THEY ARE ALSO FRIENDS, THE KIND WHO NEVER LOSE TOUCH. SO WHEN THEY SET OFF IN DIFFERENT DIRECTIONS IN THE EARLY 1990S, IT WAS ALMOST INEVITABLE THAT THEIR PATHS WOULD CONVERGE AGAIN.

And they did—in an enterprise perched at the crucial nexus of science and ecology, but with a decidedly twenty-first-century twist on an old-fashioned business model: Their company does everything for itself.

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