10. Optimizing for Yahoo! and Bing
Google commands a 65% share of the search market and doesn’t seem to be slipping. That means that the rest of the pie is divided up by Yahoo!, Bing, and a smattering of smaller search engines. Although I don’t know many people who use Yahoo! and Bing regularly, combined they apparently do make up about 28% of the search market, and so it is worth spending a bit of time understanding what makes them happy. My general rule has been “Optimize for Google first, and throw a few things in place for the other search engines.”
Yahoo! Introduction
Say what you will about Yahoo!; it’s a survivor. As of this printing, the brand represents one of the only remaining companies from the Internet’s early portal days, when dialup ...
Get Outsmarting Google®: SEO Secrets to Winning New Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
