13. The Future of SEO
Learning how to get your website to the first page of Google is a huge feat. I hope that by now you feel proud to be among the few who understand the workings of the Giant. This book has been a privilege for me to write; rarely does one get a chance to sum up seven years of discovery, invention, and hard work. But now we must address what will happen after the last page is turned.
You, the reader, have something that can never change: a record of Google’s algorithm as it was at a certain moment in time. This part of Google’s history can never change, and just as the works of the famous Italian Renaissance painters influenced art for hundreds of years after them, the way that Google’s search algorithm is constructed today ...
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