Outsmarting Social Media: Profiting in the Age of Friendship Marketing

6. Converting Social Media into Profits

Because I do a lot of public speaking about marketing, I am always interested in watching fellow speakers to see what advice they give. Strangely, I find that most of them never broach the topic of making money through social media. I have even seen speeches about making money through social media that don’t talk about how to make money through social media. Instead, I hear a lot of “join the conversation,” “engage your audience,” “be human,” and other platitudes that don’t achieve much more than sounding clever. Either the majority of these speakers don’t know how to covert traffic into profits or they consider it a huge secret.

I don’t claim to be a master of every way of earning money online, but I do ...