Table of Contents
1 The Clash of the Internet Giants
2 The New Influences in Search and Social Media
The Evolution of a Social Algorithm
The Rise of Tastemakers on Facebook
How to Become a Facebook Tastemaker
Entertain People to Increase Exposure to Your Status Updates
Google’s Pursuit of Tastemakers
Escalation of Tensions Around Tastemaker Data
3 Social and Contextual Discovery
How Facebook Will Incorporate New Types of Social Advertising
New, Purchase-Related “Stories” in the News Feed
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