What is so different about competitiveness now?

Until the last decade or so of the last century, established organizations usually had sufficient time to adjust to all but the most catastrophic changes in business circumstances. If, for example, a company’s sales increased or decreased unexpectedly, the change invariably took place at a rate that was, in corporate terms, easily controllable and not usually seen as a reason for undue concern. In many cases it was just a matter of adjusting the number of employees and the long established organizations built up considerable expertise in handling problems of this type. Having made the necessary corrections, it was normal to expect that no further change would be necessary to that area for at least ...

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