Outstanding business english

Chapter Four

Telling your story through social media

There’s a new type of business writing

Just as the printing press revolutionized the way written communication could spread messages far and wide, so a new type of communication has turned the business world inside out. It’s all about harnessing the power of social media, which I’ll explain in detail in this chapter.

Step back just a few years... and who could have believed the impact social media has had, and will continue to have, on the way we write? The ‘new kid on the block’ is increasingly edging out other forms of written messages. Rather than social media’s style being affected by traditional writing, it’s the other way round, as I’ll show. Companies that side-line its importance have ...