Chapter Six
Writing English for global business
Looking at how you use English at work
It’s useful to hold up a figurative mirror and evaluate as far as is possible:
- how your readers see themselves;
- how you see yourself – and your organization;
- how you see your readers;
- how your readers may see you through your writing.
It’s amazing how the images may diverge, and successful writing will take this into account. Its aim will be to remove distortions, bringing the four equally important images together into sharp, correct focus. You can’t achieve this focus without appreciating and embracing the fact that different cultures communicate differently. If you are dealing with a particular country, you will naturally need to carry out more detailed ...
Get Outstanding business english now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
