Chapter Two
Business writing for today
Winning business through English
Years ago, it often took longer to do deals than it does today. The ritual involved initial telephone enquiries or formal letters of introduction, preliminary and follow-up meetings for two or more parties to ‘sound each other out’.
Today the layer of detailed introductions and small talk has partly given way to addressing the real purpose: to drive business success.
There may be a gap between how you were taught to write English at school and how you need to write it for business. English for business today is very much about ‘how to win business through English’.
Academic writing compared with writing for business
These are two almost entirely different genres. Their goals ...
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