Chapter Three
Quality matters
Shine through your writing!
How do you want to be seen? What do you want to be remembered for? To be professional, it’s best to get your business English writing right, first time and every time. Contribute to your own success by understanding that each bit of business writing you send out can be (indeed, should be) viewed as an advertisement for ‘brand you’ as well as for your company. Written words are ‘frozen’ in the point of time in which they were written: judged for what they are, when we’re not there to explain them.
To succeed they have to be the right words for your commercial purpose, or you’ll fall at the first hurdle. They also have to be right from your readers’ point of view, or you’ll fall at the ...
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