Five Easy Pieces for Retailers
PART I: Running Redundant Advertising, Redundant Advertising
Our agency created advertising for retailers for years. But, we have always wondered why so many other retailers insist on repeating someone else’s job.
Imagine—people who are notoriously careful with their funds—car dealers who haggle with their manufacturers in a tooth-and-nail duel, then turn around and do the same with customers. Then, they think the only thing they have to say about their dealership in their advertising is information about that same manufacturer’s vehicles.
We have seen car dealers insist time after time: “Let’s tell everyone about the new adjustable ‘frammis pupjack 4.0’ on the brand new 2024 model.”
We say—NO! That is ...
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