We have reviewed a lot of theories with glimpses of sample cases using actual situations that demonstrate areas we have been reviewing.
I would like to share a more detailed case study to show the many challenges and processes that advertising must go through before the audience sees it.
This case is old enough to hopefully keep from offending anyone. However, the situation is still very relevant to the advertising development processes today and not uncommon, except for its exceptional success and tragic end.
The case is notable because the campaign endured successfully for more than 20 years. Not many campaigns last that long, although it is every advertiser’s goal to find a campaign idea that can while dramatically ...
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