CHAPTER 5Principle Three: Growth to Growth


WE ARE USED TO growing our companies by selling more stuff to more people. But how can we keep up with that strategy in the world of increasingly stressed raw materials? It’s time to make money by growing value and relevance. Stuff can wait.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.” These are the famous words with which Charles Dickens began his Tale of Two Cities. The world was approaching the end of the 18th century, and an entirely new idea was ...

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