CHAPTER 6Principle Four: Plan to Model


MODERN MANAGEMENT HAS A thing for putting life in boxes. We are obsessed with making neat, controllable plans broken into clear, manageable steps. Yet the companies mastering the Overfished Ocean Strategy seem to live in a different universe—one that is messy, iterative, and full of happy (and devastating) accidents. Every company that dared to venture into the unknown terrain from line to circle had to do so in the near dark, each step leading to the next, experimenting, taking action, and producing results long before a truly comprehensive strategy could be articulated. In other words, they had to learn their way into the Overfished Ocean Strategy. Welcome to the exciting world of continuous ...

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