CHAPTER 9As a Means of Conclusion:What Should Business Do?
AT A GLANCE
THEORY IS GREAT, BUT practice makes perfect. When it comes to the Overfished Ocean Strategy, how can a company go from theory to reality and power up innovation for a resource-deprived world? No shortcuts or cookie-cutter recipes: be prepared for a messy road ahead. Thankfully, it all starts with some very small steps.
So we made it. Walked through countless stories. Explored essential pieces of the Overfished Ocean Strategy puzzle. Made a few jokes. Now what?
Assuming that the ideas made sense and you are convinced that the Overfished Ocean Strategy is a must for your company, conventional wisdom dictates that it is time to start the change. And then manage it.
How to begin? ...
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