Warm Greetings!
Wherever these words find you today, I hope that there is a good cup of coffee or a heartwarming glass of wine at your side.
This is a selfish hope. We are here to explore a topic that is far from straightforward. And if you have not figured this out yet from any other readings on strategy, change, and sustainability, I am sure that by the end of this book I will have gotten you thoroughly confused. This is an essential part of my job.
I don’t mean it lightly. If I ask myself what my job is as an investor, as a manager, and definitely as an academic, my number one job is asking the right questions. And the job of asking the right questions means getting yourself constantly confused. Like many other people, I get so attached to ...
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