Principle 6Value is Created in the Ecosystem

Life isn't simple and neither is business. Nothing works on its own; everything works together. Gone are the days when providing great value gets you paid well. The people who get paid well today are the people who build a sophisticated product and services ecosystem.

Consider where famous chef, Jamie Oliver, makes his money. Is it the TV shows, the recipe books, the supermarket sponsorships or his chain of restaurants?

Oliver does make some money from appearances BUT sometimes he turns up to speak at important conferences like ‘TED’ for free. He spends hours on Twitter and gives away so much value online BUT he's not getting paid to do it. He's regarded as a great businessman BUT he spends a lot ...

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