Oversubscribed: How to Get People Lining Up to Do Business with You

Phase 3Release When Oversubscribed

Oversubscribe Your Capacity

You don't release your capacity until you are oversubscribed – and, just to review, you become oversubscribed when more people want your capacity than you can deliver it to. In short, you have more buyers than sellers.

If your capacity number is 100, you're slightly oversubscribed at 101. Being slightly oversubscribed isn't good enough though and you probably want to know how many people you need to educate and entertain before you are sufficiently oversubscribed.

Up until this point, you've named your capacity, signalled it to market and then asked people to signal their interest back to you. After that, you've engaged in the process of entertaining and educating people who ...