April 2013
Intermediate to advanced
384 pages
8h 23m
English
book
Own the Future: 50 Ways to Win from The Boston Consulting Group
by Michael Deimler, Richard Lesser, David Rhodes, Janmejaya Sinha
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 21
Treasure Hunt
This chapter is based on Michael J. Silverstein and John Butman's 2006 book, Treasure Hunt: Inside the Mind of the New Consumer, published by Portfolio.
It was coming up to Christmas, and Alice Nelson wanted to make the holiday very special for her family. The Nelsons had not bought a new TV in 12 years. Alice's husband, Ben, was sick of the old television with its 27-inch screen and mediocre sound. Their three children looked with envy at the big flat screens of their friends and neighbors. Everybody in the family was tired of mediating who would get to watch what and when.
“We needed a new television,” Ben says with conviction. “Especially me. I work a 75-hour week. Watching sports on television is one of my few luxuries. Alice and the children wanted a vacation as a Christmas gift. But I knew that if I could convince them to go with the TV as the family gift, we would get years of pleasure from it, rather than just a few days of vacation.”
It was an unusual decision for an unusual family. Ben Nelson holds two jobs: one as an engineer; the other as a barber. Alice is a part-time nurse with health issues of her own to attend to. The Nelsons have three children—two girls and a boy—aged 18, 16, and 14. They live in a middle-class suburb. Alice drives a gas-guzzling Durango SUV and Ben tools around in an aging two-seater. He works hard, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.