11The Final Word
Research from cognitive science reveals that people make decisions emotionally and then back up their decisions with rational thought. Based on these findings, it is imperative that speakers include their perspective, passion, and values in any presentation. There is no better way to persuade your audience or achieve buy-in.
Studies in emotional intelligence add another surprising element. More than 50 percent of the impact of a presentation is nonverbal including movement, gestures, and body language. Therefore we recommend that speakers pay as much attention to the delivery of their presentation, as to the preparation of content.
PREPARATION
As a psychologist, I know that people under stress go back to what they know best. ...
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