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Own the Room: Business Presentations that Persuade, Engage, and Get Results by Peter Desberg, Deborah Shames, David Booth

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Glossary of Terms

This glossary provides definitions of theatrical, cognitive science, and psychological words and phrases used in this book and by Eloqui in communication training.

aesthetic distance: The distance from the speaker to the audience. Determining this is subjective and dependent upon the size of the room. A speaker should never crowd listeners or make them uncomfortable, but if positioned too far from the audience the connection is lost.

amygdala: The oldest part of the brain. Novelty and surprise activate it, making it pay attention and record details. Also called the “fear filter” or “self-defense mechanism.”

anecdote: A short account, story, or narrative of an event. Not to be confused with antidote which is used as a remedy ...

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