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Packaging Essentials by Sarah Roncarelli, Candace Ellicott

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SUSTAINABLE DESIGN52 Sustainable Practices

On average, 48 percent of respondents to a Datamoniter research study on sustainable packaging and emerging consumer trends said they would seek alternative products if they thought their first choice contained excessive packing. Although sustainable packaging is not yet the main reason for purchasing a product, it is becoming a “consumer expectation.” It is one of a growing number of issues that are driving consumer choice.

Growing public concern for sustainable development has moved governments worldwide to implement strict requirements on packaging to reduce the environmental impact of packaging and shift the cost of managing discarded packaging from government entities to producers. The most substantial ...

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