About the Authors

Candace Ellicott and Sarah Roncarelli are principles in Fifty Strategy & Creative, a design firm that specializes in brand design and marketing. Candace and Sarah create logos, brand identities, and extensions for all media including broadcast, print, and Web for products and services from a wide array of market sectors.

Candace and Sarah are experienced creative professionals. They are also perpetual students of great creative and strategic thinkers, regardless of the medium.

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