September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Ciao Bella
D E S I G N
Wallace Church, New York, New York
M A R K E T
United States
before
Ciao Bella’s former packaging was not
aimed at consumers at all—it was
food-service packaging simply meant
to get the product from the factory to
the restaurant deep freezer. When the
company decided to make a push
for consumer sales, it needed a new
design for its pints of gelato, sorbet,
and frozen yogurt.
24 Packaging Makeovers
6 6
Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
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175 Size : 228.6(w)279.4(h)mm Co : M6 C0 O/P: CTP
Dept : DTP D/O : 6.11.04 (Job no:82517C2 D/O : 1.12.04 Co: CM6)
p24
Job no:8
Scn :
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1
Dept : D
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PM-Interior_ƒ3.qxd ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.