September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Live a Little
D E S I G N
Ingalls & Associates, San Francisco, California
M A R K E T
United States
before
Live a Little, a gourmet line of salad
dressings by a little company in the
San Francisco Bay Area, had developed
a small, but loyal, following through
its sales in the refrigerated sections
of specialty groceries. But as the
company expanded, the plastic tub
Live a Little used to package its tasty
dressings wasn’t helping it convey the
upscale image that justified its price
and standing in high-end food stores.
42 Packaging Makeovers
6 6
Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
Scn :
#
175 Size : 228.6(w)279.4(h)mm Co : M6 ...
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